All What You Need To Know About Google Penguin 3.0

Recently, Google has rolled out its all new algorithm- Google Penguin 3.0. With the new update, Google aims to knock down the increasing amount of spam on the internet so as to offer users a better search experience. However, the new update is yet revealed completely, which will be taking place over the next few weeks, but, it is expected that it is going to impact one percent of English search queries. The new version of the penguin is expected to introduce a system which is likely to allow refreshers to happen more frequently. In other words, the Penguin 3.0 seems to be a data refresh.

The all new update is more like a spike than an ongoing change. So, if the new algorithm finds that your website integrates black-hat SEO, then it will be penalized or de-ranked, which will leave you waiting for the next update or refresh to be re-evaluated. If you have not cleaned your site, you are still violating the Google’s Guidelines, and then your ranking will be dropped down.

      

What is the Recovery Process?

Comprehensive Link Audit: You can make use of tools like Linkdetox, Ahrefs, RankWatch, OSE, etc., to audit the link accurately. While doing so, keep following parameters into your mind.

·         Anchor Text Diversity

·         Brand Name Anchor Text Ratio

·         FFA site links

·         Links from same domains

·         Unnatural Links

·         URL patterns of the back links

Link Removal: If you find any bad link, then get it removed by seeking the help of a webmaster.

Focus on content quality: Try to include rich and quality content to the site, over optimizing it for the search engines.

Stop black hat SEO techniques: If your website contains copied, keyword-stuffed content or doorway pages, it will be considered to be violations of the Google Webmaster Guidelines and site will be penalized.