Let your website speak volume in online marketplace with PPC advertising services

Pay-per-click advertising, or PPC, is a form of an online advertising model in which the advertiser only pays when a user clicks on the published ad. The advertisements appear on top and to the right of search results.

What are the benefits of PPC advertisements?

The PPC advertisements are designed to attract traffic instantly towards the site. An effectively designed PPC advertisement can derive results with hours or a few days after getting published, which ultimately improves online visibility of a company. A company can make the most of the benefits of PPC marketing, if it is effectively coordinated, thus, it is advisable to avail the pay per click services in Delhi for professional support. 

How does a PPC advertisement designed?

The entire process of designing a PPC advertisement calls for professionalism and knowledge about the ongoing trends. This is why, a company should avail the Best PPC Services in Delhi to get the PPC campaign well-structured.

A company specialized in designing, PPC campaign, would follow following stages to come out a result-driven solutions.

·         Product or services analysis

·         Google AdWords configuration

·         Keyword research

·         Ad copy creation

·         Bid management

·         Ongoing ad optimization

·         Ongoing campaign optimization

How can Martand Technologies help you?

Martand Technologies is an IT company based in New Delhi, specialized in designing comprehensive PPC Advertising Services India. The company is backed by dedicated online marketing experts, who design a campaign while keeping in mind your business or its targeted customers to come up with solutions.

All What You Need To Know About Google Penguin 3.0

Recently, Google has rolled out its all new algorithm- Google Penguin 3.0. With the new update, Google aims to knock down the increasing amount of spam on the internet so as to offer users a better search experience. However, the new update is yet revealed completely, which will be taking place over the next few weeks, but, it is expected that it is going to impact one percent of English search queries. The new version of the penguin is expected to introduce a system which is likely to allow refreshers to happen more frequently. In other words, the Penguin 3.0 seems to be a data refresh.

The all new update is more like a spike than an ongoing change. So, if the new algorithm finds that your website integrates black-hat SEO, then it will be penalized or de-ranked, which will leave you waiting for the next update or refresh to be re-evaluated. If you have not cleaned your site, you are still violating the Google’s Guidelines, and then your ranking will be dropped down.

      

What is the Recovery Process?

Comprehensive Link Audit: You can make use of tools like Linkdetox, Ahrefs, RankWatch, OSE, etc., to audit the link accurately. While doing so, keep following parameters into your mind.

·         Anchor Text Diversity

·         Brand Name Anchor Text Ratio

·         FFA site links

·         Links from same domains

·         Unnatural Links

·         URL patterns of the back links

Link Removal: If you find any bad link, then get it removed by seeking the help of a webmaster.

Focus on content quality: Try to include rich and quality content to the site, over optimizing it for the search engines.

Stop black hat SEO techniques: If your website contains copied, keyword-stuffed content or doorway pages, it will be considered to be violations of the Google Webmaster Guidelines and site will be penalized.

Top Four Reasons Why Entrepreneur Should Not Neglect Pay-Per-Click Advertisements

If you are running your business online, or willing to cater to the demands of tech-savvy masses, then you should not neglect the power of PPC (pay-per-click) advertisements. If you are doing so, then, it will be going to take a toll on your business growth or visibility as well.

Pay-per-click is a form of marketing tool, which is used to promote your product or services on search engines, social media platforms and across the web. These ads are keyword base, cost effective, easily manageable and bring instant traffic to your website. This is why; PPC advertisement enjoys a reputation, when it comes to effective online marketing.

Here are some of the benefits that PPC can bring to you:

No doubt, SEO is the best method to enhance visibility and attain a handsome ranking, but it takes several months to achieve desired results. On the other hand, PPC campaign has potential to attract instant traffic to your website with a few hours

PPC advertisement helps small and newly established business flourish online. Small businesses can place their ads right above the bigger competitors by selecting suitable keywords placement.

PPC advertisements let the business control over what potential visitors see in search results.

Further, this method of marketing lets you control your advertising budgets, which makes it cost-effective method.

Impressed by the benefits of PPC advertisements, and want to begin with a campaign. Then, it is advisable to avail the Best PPC Advertising Services India, to make the most its advantages.

Penalized and sad? Draw content strategy that drives traffic

Have you created a refined content strategy for your website? If no, then you should focus on the following methods that build the right amount of traffic towards your website online. By engaging in the below mentioned process, you will be able to develop powerful promotional strategy that offers steady traffic towards the website, determining online success.

Step 1: Target the audience online. Under the customers better and offer them content that satisfies their needs and demands, thereby building a strong customer base.

Step 2: Cover the niche of the business properly to attract targeted audience. Create keywords that match the needs and demands of the customers online. Deep dive on the long-tail keywords that the audience looks for.

Step 3: Determine the kind of content your audience is looking for. Focus more on content marketing efforts like blogging, visuals, email, webinars, social media etc.

Step 4: Develop an attractive personality of the content on the website that caters the audience actively, giving them a great experience.

Step 5: Set a proper content frequency pattern.

Is your content marketing strategy in place?

With the growing demand of online reputation, content has emerged as a king in the activities of search engine optimization. For your business to achieve desired online results, you have put forth SEO strategies that treat the content as a key component.

Have questions or comment? Get in touch with Martand Technologies- best SEO Company in Delhi.

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