Let your website speak volume in online marketplace with PPC advertising services

Pay-per-click advertising, or PPC, is a form of an online advertising model in which the advertiser only pays when a user clicks on the published ad. The advertisements appear on top and to the right of search results.

What are the benefits of PPC advertisements?

The PPC advertisements are designed to attract traffic instantly towards the site. An effectively designed PPC advertisement can derive results with hours or a few days after getting published, which ultimately improves online visibility of a company. A company can make the most of the benefits of PPC marketing, if it is effectively coordinated, thus, it is advisable to avail the pay per click services in Delhi for professional support. 

How does a PPC advertisement designed?

The entire process of designing a PPC advertisement calls for professionalism and knowledge about the ongoing trends. This is why, a company should avail the Best PPC Services in Delhi to get the PPC campaign well-structured.

A company specialized in designing, PPC campaign, would follow following stages to come out a result-driven solutions.

·         Product or services analysis

·         Google AdWords configuration

·         Keyword research

·         Ad copy creation

·         Bid management

·         Ongoing ad optimization

·         Ongoing campaign optimization

How can Martand Technologies help you?

Martand Technologies is an IT company based in New Delhi, specialized in designing comprehensive PPC Advertising Services India. The company is backed by dedicated online marketing experts, who design a campaign while keeping in mind your business or its targeted customers to come up with solutions.

All What You Need To Know About Google Penguin 3.0

Recently, Google has rolled out its all new algorithm- Google Penguin 3.0. With the new update, Google aims to knock down the increasing amount of spam on the internet so as to offer users a better search experience. However, the new update is yet revealed completely, which will be taking place over the next few weeks, but, it is expected that it is going to impact one percent of English search queries. The new version of the penguin is expected to introduce a system which is likely to allow refreshers to happen more frequently. In other words, the Penguin 3.0 seems to be a data refresh.

The all new update is more like a spike than an ongoing change. So, if the new algorithm finds that your website integrates black-hat SEO, then it will be penalized or de-ranked, which will leave you waiting for the next update or refresh to be re-evaluated. If you have not cleaned your site, you are still violating the Google’s Guidelines, and then your ranking will be dropped down.

      

What is the Recovery Process?

Comprehensive Link Audit: You can make use of tools like Linkdetox, Ahrefs, RankWatch, OSE, etc., to audit the link accurately. While doing so, keep following parameters into your mind.

·         Anchor Text Diversity

·         Brand Name Anchor Text Ratio

·         FFA site links

·         Links from same domains

·         Unnatural Links

·         URL patterns of the back links

Link Removal: If you find any bad link, then get it removed by seeking the help of a webmaster.

Focus on content quality: Try to include rich and quality content to the site, over optimizing it for the search engines.

Stop black hat SEO techniques: If your website contains copied, keyword-stuffed content or doorway pages, it will be considered to be violations of the Google Webmaster Guidelines and site will be penalized.

Top Four Reasons Why Entrepreneur Should Not Neglect Pay-Per-Click Advertisements

If you are running your business online, or willing to cater to the demands of tech-savvy masses, then you should not neglect the power of PPC (pay-per-click) advertisements. If you are doing so, then, it will be going to take a toll on your business growth or visibility as well.

Pay-per-click is a form of marketing tool, which is used to promote your product or services on search engines, social media platforms and across the web. These ads are keyword base, cost effective, easily manageable and bring instant traffic to your website. This is why; PPC advertisement enjoys a reputation, when it comes to effective online marketing.

Here are some of the benefits that PPC can bring to you:

No doubt, SEO is the best method to enhance visibility and attain a handsome ranking, but it takes several months to achieve desired results. On the other hand, PPC campaign has potential to attract instant traffic to your website with a few hours

PPC advertisement helps small and newly established business flourish online. Small businesses can place their ads right above the bigger competitors by selecting suitable keywords placement.

PPC advertisements let the business control over what potential visitors see in search results.

Further, this method of marketing lets you control your advertising budgets, which makes it cost-effective method.

Impressed by the benefits of PPC advertisements, and want to begin with a campaign. Then, it is advisable to avail the Best PPC Advertising Services India, to make the most its advantages.

Penalized and sad? Draw content strategy that drives traffic

Have you created a refined content strategy for your website? If no, then you should focus on the following methods that build the right amount of traffic towards your website online. By engaging in the below mentioned process, you will be able to develop powerful promotional strategy that offers steady traffic towards the website, determining online success.

Step 1: Target the audience online. Under the customers better and offer them content that satisfies their needs and demands, thereby building a strong customer base.

Step 2: Cover the niche of the business properly to attract targeted audience. Create keywords that match the needs and demands of the customers online. Deep dive on the long-tail keywords that the audience looks for.

Step 3: Determine the kind of content your audience is looking for. Focus more on content marketing efforts like blogging, visuals, email, webinars, social media etc.

Step 4: Develop an attractive personality of the content on the website that caters the audience actively, giving them a great experience.

Step 5: Set a proper content frequency pattern.

Is your content marketing strategy in place?

With the growing demand of online reputation, content has emerged as a king in the activities of search engine optimization. For your business to achieve desired online results, you have put forth SEO strategies that treat the content as a key component.

Have questions or comment? Get in touch with Martand Technologies- best SEO Company in Delhi.

If you really enjoyed this blog, please spread the word by availing our Top SEO Services in Delhi. 

Latest web developing technology empowering online business

In this era of fast-paced information age, it has become essential for every business to have an online presence to save its existence in the market. An effective website is something which can help businesses survives through the ever-growing competition. There are many technologies available that help you create an outstanding business website, jQuery is one of them. Let's discuss what is jQuery is all about and how can it be beneficial for your website?

What is jQuery?

JQuery is basically a cross-platform JavaScript, which is designed to simplify HTML document traversing, animating, event handling and Ajax interactions and ensure rapid web development. It makes developers accomplish complex tasks with JavaScript easily and lesser time. Here are the benefits of deploying jQuery while developing a website.

Cross browser compatibility is the biggest advantage of using jQuery while developing a website. In other words, the website can be browsed in every type of browser, i.e, opera, Mozilla 7, and others.

Being lightweight and fast, jQuery makes it easy to add plug-in in the website without compromising on its performance. 

jQuery makes it easy to add animations like fade-in/out, expand/contract on any element of the website.

This web development technology makes DOM transversal manipulation like adding or removing new elements, traversing across elements easy. 

These are the benefits that you can enjoy, if you get your website developed with jQuery. 

Martand Technologies, a full-fledged web-solution company, offers quality services as to web development in Delhi. The company emphasizes on using latest development technologies like jQuery and others, to come up with the appropriate solutions. We have web developers expert India, who are well-versed with the techniques of jQuery and other technologies, and deliver focused services.

Significance of a website in online business growth

The emergence of digital marketing has undoubtedly drastically changed the way people shop. Digital marketing has made people more tech-savvy, who wish to get whatever they want by browsing certain pages of search engines. This has created a compelling need for organizations to have an internet presence to get global exposure and reach the potential customer across the globe. An effectively designed website makes it possible for a business. 

What are the benefits of having a website?

·         It makes the targeted customers find your business

·         Makes your clients learn about your business

·         A well-developed website containing your achievements makes you win the trust of visitors

·         It helps your business generate leads and a high conversion rate

·         Establishes relationship with the protective customers

The benefits of having a website are not limited to what is mentioned above. In a nutshell, a website helps your business, expand beyond the geographical boundaries and create a global identity.

Why to avail the best website designing services in Delhi?

Martand Technologies, a full-fledged website design company in Delhi, offers well-integrated web designing services to business of all sizes and nature. At our end, we endeavor to develop bespoke websites using the latest technologies such as HTML5, jQuery, CSS3, and others. Website designing services that we offer focus on layouts, mobile compatible designs, SEO friendliness and interactive flash. Martand Technologies always strive to deliver solutions that help you compete with the ever-growing competition and achieve the desired results.

SEO services in Delhi guarantee online business success

You can have one of the best looking websites on the Web, it can be flashy with the most gorgeous and sexy looking graphics, but it won’t mean much if you don’t get visitors. Businesses that want to create a niche in market over the internet, are looking for the solutions to defeat their competitors in terms of ROI and target customers effectively. Brand awareness, high visibility in search engines are the practical solutions that can ensure visitors, revenue and excellent opportunity to make most of the online marketing.

How to boost the ranking of a website?
SEO, (Search Engine Optimization) is the key solution. SEO is a process which helps your website improve its position in search results by means of site structure, content, navigation, coding, and naming.
What are the benefits of SEO?

• Ensures more traffic towards the website
• Helps online businesses ensure more ROI
• Ensures business visibility and branding
• Builds credibility
• Makes businesses understand the nature of the customers

With these benefits, SEO helps businesses flourish and achieve their objectives successfully within the minimum time – frame.
Thus, if you are looking for the best SEO company in Delhi, which can assist you with the strategies that can ensure a high conversion rate, then, Martand Technologies is the name to consider. The company provides technology-enabled research and strategic SEO solutions that help achieve desired outcomes. Our philosophy of rendering quality and relevant solution has made us the best SEO company in Delhi. At, Martand Technologies, we understand the nature of your business to provide appropriate solutions through white hat SEO techniques. We believe in mutual growth, thus strive to provide quality services that make you achieve your targets and further make us determine our success.

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